Consumer Perception of Product Risks and Benefits
-15%
portes grátis
Consumer Perception of Product Risks and Benefits
Ludicke, Frank; Weitkunat, Rolf; Emilien, Gerard
Springer International Publishing AG
03/2017
596
Dura
Inglês
9783319505282
15 a 20 dias
This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation.
Product Risks: Types of Consumer Products.- Risks of Consumer Products.- Non-clinical Research-Based Product Assessment.- Clinical Research-Based Product Assessment.- Epidemiological Product Assessment.- Individual and Population Risks.- Risk Communication.- Perception of Product Risks and Benefits: Comprehension of Products and Messages.- Perception of Product Risks.- Measuring Risk Perception.- The Perception Risk Instrument (PRI).- Role of Emotions in Risk Perception.- Rational Choice and Bounded Rationality.- Temporal Discounting of Future Risks.- Cognitive Styles and Personality in Risk Perception.- Consumer Values and Product Perception.- Consumer Behavior: Perception, Attitudes, Intentions, Decisions and Actual Behavior.- Consumer Products and Consumer Behavior.- Consumer Resistance: From Anti-consumption to Revenge.- Motivation.- Marketing and Market Research.- Consumer Behavior Research Methods.- Use, Abuse and Misuse.- Consumer Behavior in Subpopulations.- Regulation and Responsibility: Regulatory Prospective for Medicinal Products.- Regulations of Consumer Products.- Manufacturer Responsibilities.- Consumer Responsibilities.- Society and Policy Maker's Responsibilities.- Consumer Perceptions of Responsibility.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation.
Product Risks: Types of Consumer Products.- Risks of Consumer Products.- Non-clinical Research-Based Product Assessment.- Clinical Research-Based Product Assessment.- Epidemiological Product Assessment.- Individual and Population Risks.- Risk Communication.- Perception of Product Risks and Benefits: Comprehension of Products and Messages.- Perception of Product Risks.- Measuring Risk Perception.- The Perception Risk Instrument (PRI).- Role of Emotions in Risk Perception.- Rational Choice and Bounded Rationality.- Temporal Discounting of Future Risks.- Cognitive Styles and Personality in Risk Perception.- Consumer Values and Product Perception.- Consumer Behavior: Perception, Attitudes, Intentions, Decisions and Actual Behavior.- Consumer Products and Consumer Behavior.- Consumer Resistance: From Anti-consumption to Revenge.- Motivation.- Marketing and Market Research.- Consumer Behavior Research Methods.- Use, Abuse and Misuse.- Consumer Behavior in Subpopulations.- Regulation and Responsibility: Regulatory Prospective for Medicinal Products.- Regulations of Consumer Products.- Manufacturer Responsibilities.- Consumer Responsibilities.- Society and Policy Maker's Responsibilities.- Consumer Perceptions of Responsibility.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
